DO & CO
DO & CO, is a leader in luxury hospitality within elite sport and global travel, creating unforgettable experiences at the pinnacle of performance.
As the Product Design Assistant, I am responsible for designing luxury suites, creating special brand activations and decorating food buffets for the F1 paddock club and teams like Williams. In order for the seamless delivery of all these projects around the globe meticulous planing is needed for each element.
Each F1 event is truly unique and requires in-depth planing and a mind set that never switches off.
F1 activations
In each race there is a different selection of food and brand activations. Each race the design changes depending on what the clients demands and what they want to provide for customers.
This can range from beauty stops with brands like Sephora to experiences with charity's like make a wish.
F1 Food buffets
Across every area of F1 that DO & CO is involved in food buffets are the cornerstone of what we provide, serving restaurant quality food to the elite costumes of F1 around the world.
Williams Motor-home
Each team has a rotor home for the teams staff housing bars officers and areas for drivers. This was redesigned for the 2026-27 season.
